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Ahmed Alben Saleh

Head of Product Management & Saudi Fintech, Global Liquidity & Cash Management, | Bank Saudi Francia (BSF)

A seasoned Saudi banking professional with 17+ years of experience in payments and cash management solutions. Recognized for his innovative approach and strategic leadership, Ahmed has played a pivotal role in shaping the payments landscape in different banks. He has successfully led the development and implementation of numerous innovative products and solutions, driving business growth and enhancing customer experience in several banking areas
A seasoned Saudi banking professional with 17+ years of experience in payments and cash management solutions. Recognized for his innovative approach and strategic leadership, Ahmed has played a pivotal role in shaping the payments landscape in different banks. He has successfully led the development and implementation of numerous innovative products and solutions, driving business growth and enhancing customer experience in several banking areas
Panel Discussion: Global Fintech Perspectives: Understanding Consumer Behaviors in Different Regions

Consumer behaviors in the financial sector vary significantly across different regions, presenting unique opportunities and challenges for fintech companies. This panel brings together leaders from different regions to explore how regional differences shape the design and usability of financial technology. Our panelists will share insights and use cases into the cultural, economic, and regulatory factors that influence UX and discuss how fintech companies can create tailored, user-centric experiences to meet the diverse needs of consumers in these markets.

24° TRENDS
Day 3

partners

Financial Sector Development Program
Saudi Central Bank
Capital Market Authority
Insurance Authority
Fintech Saudi
Tahaluf