Anna Freeman, Founder and CEO, ZavFit has been described as exceptional, driven and personable. Anna’s passion for wellbeing, and desire to make an impact, saw the launch of ZavFit in 2019. ZavFit is a health app for money stress. Her vision is to use tech in an entirely innovative way to help people change the behaviours that cause money stress. Described as a pioneer in the GWI trends report 2021, ZavFit’s health-based approach to money stress has flipped the paradigm and goes against industry convention by focusing on the health of the individual as an outcome.