In this session, we will be journeying into the opportunities that arise from integrating financial services into non-financial platforms and examine the shift toward contextual banking products that are accessed at the point of need through the trusted brands and platforms that consumers and businesses already use. We will explore the effects smart contracts and automation have on the experience between the BaaS provider, client and the end-user. We will also look at the benefits stemming from applying AI tools to various regulatory and compliance processes, such as AML delving and KYC models.