Dr Saeeda Jaffar serves as Senior Vice President and Group Country Manager for the Gulf Cooperation Council (GCC) region. In her role Dr Jaffar leads her team in driving the adoption of digital payments and strengthening consumer education efforts to develop the broader financial ecosystem in the GCC. By creating partnerships with financial institutions and governments and enabling Visa’s pioneering security solutions, Dr Jaffar and her team are dedicated to building an innovative, reliable, and secure payments network that drives frictionless commerce in the region. With digitization and financial inclusion high on the regional agenda, Dr Jaffar is committed to making Visa a partner of choice, while unlocking growth opportunities for new and existing clients and partners across the GCC.