Before joining D360, he was the CEO of Openbank, the digital bank of Santander Group, and CEO of Santander Consumer Bank. Before joining the Santander Group, he was Vice President and Board Member of Amazon Europe, based in Luxembourg. His experience in digital technology goes back to 1998 when he joined the media and telecoms giant Liberty Global as Vice President for their internet access provider. Based in The Netherlands, he led the deployment of the first pan-European digital fiber network for internet access, linking the hybrid fiber-coaxial (HFC) cable networks, and the development of the first real time video streaming service. Previously, Dr. Szafir was a consultant with McKinsey & Co. in Amsterdam, focused on digital technology, and Partner of the Financial Advisory Services practice at Deloitte. At the sports goods company Nike, he was Strategy and Operations Director for Europe, Middleeast and Africa, based in The Netherlands. Dr. Szafir has also served as CEO of Tendam, an international fashion retailer with more than 2 thousand stores across 50 countries. Dr. Szafir is a Dutch citizen born in Buenos Aires (Argentina). He is a Doctor in Philosophy (PhD) from Tilburg University in the Netherlands, Master of Science in Business Administration at the ADL School of Management at Boston College, Bachelor of Science from the Engineering School of UADE University and Research Fellow at the Center for Technology and Industrial Policy Development of the Massachusetts Institute of Technology (MIT) during the years 1995 and 1996. At MIT he specialized in lean manufacturing and wrote his thesis about the future of the electric cars.