Irina Bakanova
Director & Head of Strategy & Board Member | Zing (By HSBC)
Irina is one of the original founders and Head of Strategy for Zing, the new open-market global payments fintech empowering people to live their best international lives when it comes to converting, holding, sending, and spending, international currencies.
Zing has been built to put the customer first; delivering best-in-class experiences and customer support. Born within HSBC, Zing leverages fintech approaches to customer-centric and agile development, and HSBC’s deep experience in international payments.
Before Zing, Irina was leading HSBC strategy consulting for Global Retail products and Asset Management within HSBC Wealth & Personal Banking. Prior to that she spent 10 years as a consultant, for McKinsey and Company and internally for the Natwest Group, covering a wide range of topics, industries and aspects of financial services.
Irina has 4 Masters degrees in Finance and Strategy from universities in the UK, Italy, Sweden and Russia.
Irina is one of the original founders and Head of Strategy for Zing, the new open-market global payments fintech empowering people to live their best international lives when it comes to converting, holding, sending, and spending, international currencies.
Zing has been built to put the customer first; delivering best-in-class experiences and customer support. Born within HSBC, Zing leverages fintech approaches to customer-centric and agile development, and HSBC’s deep experience in international payments.
Before Zing, Irina was leading HSBC strategy consulting for Global Retail products and Asset Management within HSBC Wealth & Personal Banking. Prior to that she spent 10 years as a consultant, for McKinsey and Company and internally for the Natwest Group, covering a wide range of topics, industries and aspects of financial services.
Irina has 4 Masters degrees in Finance and Strategy from universities in the UK, Italy, Sweden and Russia.
Panel Discussion: Global Fintech Perspectives: Understanding Consumer Behaviors in Different Regions
Consumer behaviors in the financial sector vary significantly across different regions, presenting unique opportunities and challenges for fintech companies. This panel brings together leaders from different regions to explore how regional differences shape the design and usability of financial technology. Our panelists will share insights and use cases into the cultural, economic, and regulatory factors that influence UX and discuss how fintech companies can create tailored, user-centric experiences to meet the diverse needs of consumers in these markets.
24° TRENDS
Day 3
Keynote: How to Innovate/Set up Fintechs from Big Established Organizations
Financial Services industry has been disrupted by multiple factors including changing consumer needs, strengthening regulation and advancement of competition. It's not easy for banks and traditional institutions to keep up with this pace of change especially when competing with fintechs known for their speed of execution and agility. HSBC addressed the need to innovate in the international payments space by launching Zing, a fintech within its Group. Learn how this was achieved, the learnings, and the critical success factors from one of the original founders.
24° TRENDS
Day 3
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