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Joe Lu

Co-Founder and CEO | Heymax.ai

Not much of an expert on anything. Not been around for multiple decades. Just your average curious guy who likes to test limits and align incentives to create some interesting values in the world. Latest interesting thing I'm working on is heymax.ai - where we can give customers a free trip every year by aggregating the fragmented rewards you get from various companies. We flip the game to get brands bid for your business, in a format that pools together for you to get a free premium trip every single year. I like running the company lean to the bones and pass on every cents to fund customer's free annual trip. My greater personal mission is to cultivate a greater tech eco-system in South East Asia in the next 3 decades.
Not much of an expert on anything. Not been around for multiple decades. Just your average curious guy who likes to test limits and align incentives to create some interesting values in the world. Latest interesting thing I'm working on is heymax.ai - where we can give customers a free trip every year by aggregating the fragmented rewards you get from various companies. We flip the game to get brands bid for your business, in a format that pools together for you to get a free premium trip every single year. I like running the company lean to the bones and pass on every cents to fund customer's free annual trip. My greater personal mission is to cultivate a greater tech eco-system in South East Asia in the next 3 decades.
Deep Dive: Fintech’s Cross-Industry Evolution

This session will explore how financial technology is reshaping various sectors beyond traditional banking and finance. Highlighting innovative applications and case studies demonstrating fintech’s transformative impact on industries such as insurance, healthcare, retail and real estate.

EXECUTIVE SUMMIT
Day 3
Panel Discussion: The Future of UX in Fintech: Enhancing Customer Experience and Engagement

The future of UX in fintech will focus on personalization through AI, enhancing customer engagement with tailored interfaces and proactive financial insights. Integration of voice interfaces and NLP will streamline interactions, while immersive technologies like AR and VR may offer new ways to visualize financial data. Accessibility and inclusivity will be prioritized, ensuring usability for all users. Continuous refinement based on user feedback and technological advancements will drive a future where fintech interfaces are more intuitive, personalized, and engaging.


FUTURES FORUM
Day 3

partners

Financial Sector Development Program
Saudi Central Bank
Capital Market Authority
Insurance Authority
Fintech Saudi
Tahaluf