Serena Sebastiani
Director – Financial Services Advisory - Virtual Assets | PWC
Serena Sebastiani is a Senior Director in the Financial Services Advisory arm of PwC Middle East, and Consulting Virtual Assets Leader.
Building a digital, innovative, open economy is a priority for most of the GCC Nations, to support the sustainability of their growth strategies, diversify from legacy oil-based economies, and improve financial inclusion.
Serena has 13+ years of experience in supporting Regulators, Governments and the Private Sector to achieve these objectives, through designing strategies, policies and implementation actions that will define the Future of Banking and Finance.
Serena Sebastiani is a Senior Director in the Financial Services Advisory arm of PwC Middle East, and Consulting Virtual Assets Leader.
Building a digital, innovative, open economy is a priority for most of the GCC Nations, to support the sustainability of their growth strategies, diversify from legacy oil-based economies, and improve financial inclusion.
Serena has 13+ years of experience in supporting Regulators, Governments and the Private Sector to achieve these objectives, through designing strategies, policies and implementation actions that will define the Future of Banking and Finance.
Paving the Way for Payment Innovation
Interoperable and fast systems for payments enhance efficiencies and reduce costs. This session will delve into the innovations in payment systems that are leading the charge in fintech revolution, transforming transactions and financial interactions globally.
EXECUTIVE SUMMIT
Day 1
Panel Discussion: The Roadmap to Fintech Growth in the Kingdom
This panel will explore how innovation, regulation and strategic initiatives are positioning the Kingdom as a leading fintech hub.
EXECUTIVE SUMMIT
Day 2
Panel Discussion: Asset Tokenization: the next wave of digitalization in the financial landscape
Tokenization, the process of converting asset rights into digital tokens on a blockchain, leverages blockchain's benefits for transparency, efficiency, and accessibility. Blockchain ensures immutable records, facilitates fractional ownership, and enables efficient settlement globally, reducing costs and risks. Smart contracts automate processes like dividend distribution, enhancing efficiency, while interoperability standards foster a connected ecosystem. Moreover, blockchain's transparency enhances compliance and auditability, offering a robust infrastructure for digitizing ownership and democratizing access to assets across industries.
24° TRENDS
Day 3
partners
