We are witnessing a heated battle over consumer ecommerce in the US and Europe. Less attention has been drawn to what is going on in emerging markets, where over 4 billion consumers live. These consumers are younger, more price-sensitive, and love to buy online. To reach them you need a payments strategy that supports alternative payment methods, local card schemes and instalments payments. We will hear from Shein's Ted Wang and from dLocal's co-founder Sergio Fogel about how the companies work together to support different geographies across Latin America and Africa.

Consumer behaviors in the financial sector vary significantly across different regions, presenting unique opportunities and challenges for fintech companies. This panel brings together leaders from different regions to explore how regional differences shape the design and usability of financial technology. Our panelists will share insights and use cases into the cultural, economic, and regulatory factors that influence UX and discuss how fintech companies can create tailored, user-centric experiences to meet the diverse needs of consumers in these markets.